Hello! My name is Tobias Kircher.

I am on the 2023-2024 job market. Find my CV here and learn about my research and teaching on this site. You can contact me at tobias.kircher@tum.de.


I am a doctoral candidate in Information Systems at the Technical University of Munich (TUM), School of Management, Campus Heilbronn. My research is supported by the Add-on Fellowship for Interdisciplinary Economics of the Joachim Herz Foundation. Before starting my doctoral studies, I studied Business Administration at the University of Mannheim and LMU Munich. I was born and raised in Germany.


I delve into the overarching research question of how data
privacy in digital advertising should be regulated in the digital age. One finding of my research is that many mobile apps would not exist if targeted advertising would be banned.